Prof. Michael Braungart - Cradle to Cradle creator in interview

Cradle to Cradle is now a known name to most - but the man behind the concept is just as exciting!

Prof. Michael Braungart developed the concept and has been passionately spreading the word ever since. The chemistry professor is passionate about the topic and regularly inspires audiences with his lectures.

He has also been a keynote speaker at our Entrepreneurship Summit. What exactly is behind the concept of Cradle to Cradle and why it has nothing to do with "sustainability", he will explain in the Live Talk on June 8.

In birds that are found dead on the shores of our oceans and examined, more than 500 pieces of plastic are found. The well-intentioned recycling only ensures that harmful substances are distributed evenly over our world, the toxic substances nevertheless remain in our environment.

Very radically, Prof. Braungart stands for a completely different way how economy can work: "If we do the wrong thing perfectly, then it is perfectly wrong".

Tomorrow, 08.06.23, there will be a LIVE TALK WITH PROF. MICHAEL BRAUNGART at 12 noon. We invite you to attend and learn more about Cradle to Cradle and the person behind it!

LIVE TALK WITH PROF. MICHAEL BRAUNGART ON OUR YOUTUBE CHANNEL

And if you want to watch something before the live event, miss the live talk, or are so excited afterwards that you need more, you'll find it here:

• Prof. Michael Braungart: Keynote at Summit 2015
• Prof. Michael Braungart: Workshop at Summit 2016
• Prof. Michael Braungart: Keynote at Summit 2019